Course Details

2-Day Generative AI Course: Integrated Digital Marketing

Unlock the power of Generative AI to elevate your digital marketing strategies! This hands-on course introduces learners to essential marketing strategy concepts and teaches how to leverage AI tools like ChatGPT for optimizing digital marketing efforts.

Through interactive lectures, group discussions, and practical activities, participants will explore various digital marketing channels and learn to create AI-driven marketing plans. The course covers everything from choosing the right platforms and developing strategic AI-driven content to executing integrated campaigns and analyzing performance data.

By the end of the course, learners will be equipped with AI-powered strategies to enhance marketing effectiveness and drive better business outcomes.

 

Who Should Attend?

✅ Marketing professionals, content creators, and influencers
✅ Business owners & company management representatives
✅ Professionals looking to enhance digital marketing skills with AI
✅ Fresh graduates eager to gain practical AI marketing knowledge

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Course Topics & Learning Outcomes

• Selecting Optimal Marketing Channels – Identify the best platforms and AI-driven strategies for your business goals.

• Developing AI-Integrated Digital Marketing Plans – Engage target audiences effectively across channels.

• Creating Engaging Content – Learn AI best practices for messaging, formats, and timing.

• Executing Integrated Campaigns – Align AI-powered tactics with marketing objectives.

• Analyzing & Optimizing Performance – Measure key success factors and enhance campaign outcomes.

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Hands-On Practical Activities

• AI Copywriting – Generate compelling ad copy, blogs, and social media posts.

• AI Image & Poster Design – Generate eye-catching visuals.

• Smart Questioning Techniques – Optimize AI interactions for engagement.

• Automated PPT Generation – Speed up presentation creation with AI.
   

Graduation Requirements

Students will need to achieve a minimum attendance rate of 80% and achieve minimum of 80% in their total examination score computed with the following;

1.    Theory Examination (20%)
2.    Practical Examination (60%)
3.    Mock Assessments & Course Assignments (20%)